Our Way

We’re partnering with communities of faith, including the United Church of Canada, and non-profit organizations to provide a way to repurpose their properties to respond to Canada’s housing crisis. We’re using urban infill opportunities to build beautiful, sustainable, and attainable rental housing for generations to come. And create lasting benefits and a legacy for future generations.

We convene organizations, experts, investors and individuals who want to unlock opportunities for people and communities all over the country.

We’re building a portfolio of projects. Our model is circular. The lessons we learn from designing and building one project will be used for all our future projects. And by reinvesting the profits from each project back into our portfolio, we’re able to build a greater number of projects and create more lasting benefits.

To make sure we are bringing the maximum benefit to everyone, we are continually monitoring our performance.

To make sure we are bringing the maximum benefit to everyone, we are continually monitoring our performance.

We’re tracking metrics that measure the difference we make in peoples’ lives, such as our social return on investment, the amount of green space and the number of jobs we create.
We’re tracking metrics that measure the difference we make in peoples’ lives, such as our social return on investment, the amount of green space and the number of jobs we create.

We do this so that with each project, our potential for unlocking financial, social and environmental opportunities grows.

 

Because we must prove that ideals can become reality.

We do this so that with each project, our potential for unlocking financial, social and environmental opportunities grows.

 

Because we must prove that ideals can become reality.

Our role

We bring together organizations, experts and partners who can help make our goal of unlocking opportunities for everyone a reality. From architects to sustainability leaders to community and culture creators, we’re building a growing network of collaborators who believe in our vision.

We make things happen. Using our knowledge and expertise in financing, development, planning, design and engagement, we build housing and gathering spaces that meet the needs of people and groups all over the country.

We build legacies. We act as a steward of each space we build, for the people who make it a place. We do this so that the opportunities that we create today become a legacy of potential for future generations.

Stronger together

Our many projects across the country are parts of a larger whole. This breadth of activity enables us to build housing we otherwise couldn’t, and ensures our homes and gathering spaces can meet the unique needs of communities across Canada.

Investing in progress

For us, profit is a means to create financial, social and environmental benefit. By combining market-rate and below-market-rate rental housing, we are building a financially sound foundation that means we can build more projects and create more benefits.

Measurable benefits

We are continually measuring peoples’ experiences of our projects and the benefits they bring to wider social groups. The more we listen and learn, adapt and improve, the greater the benefits we will be able to deliver to the people who live in and use our buildings.

Always improving

With each project, we strive to do better. We know that we can always achieve more and that by finding new ways of doing things – improved approaches, advanced techniques and processes – we will deliver more opportunities, to more people.

Fast Company Logo

We’re proud to be on Fast Company’s World’s Most Innovative Companies 2024 list